Digital Fundraising Manager
KLRU-TV
AUSTIN
,
TX
Application Deadline: Tuesday, Feb 28, 2017
Description
KLRU, Austin’s PBS station, seeks a Digital Fundraising Manager.
The Digital Fundraising Manager manages and oversees growth of online fundraising and engagement programs by executing effective strategies and techniques via email, website promotions, and other digital channels. The Manager will provide coordinated leadership of digital fundraising and engagement activities, developing and implementing marketing strategies to support fundraising across the organization.
Duties and Responsibilities:
- Oversee digital fundraising and engagement initiatives to acquire, renew and retain members.
- Oversee creation and execution of online cultivation, stewardship and engagement communications, as well as direct solicitations.
- Develop and manage emails, landing pages, tools and graphics for online fundraising activities, including donation forms, e-commerce store and event management.
- Implement Peer-to-Peer fundraising initiatives and Giving Day campaigns.
- Coordinate with other members of the Membership department on omni-channel fundraising campaigns, ensuring the creation and delivery of strategic support messaging is consistent across all platforms
- Work within an existing brand voice, both in visual representation and editorial style, in order to support the consistency of messaging across campaigns and the organization.
- Develop and test new initiatives and innovative concepts for public media fundraising.
- Manage online communications calendar and oversee the creation, production and delivery of station email communication.
- Liaise with Community Engagement department on management of fundraising tools on website and social media engagement and serve as digital content manager for Membership department.
- Liaise with external strategy and software partners to manage execution of online fundraising best practices.
- Stay abreast of industry best-practices, within public media, among nonprofits more broadly and in the commercial sector.
Knowledge and Skills Required:
- Bachelor’s degree preferred, plus five plus years of related work in direct response fundraising
- Knowledge of and proven ability to develop and implement digital fundraising strategies.
- Experience with building and maintaining donation forms, surveys and other user engagement features, and running reports/interpreting audience analytics.
- Comfort moving between different departments and bridging different goals/strategies within the organization
- Display creativity and initiative; respond quickly to last-minute needs and changing priorities.
- A team player that is detail-oriented, organized, motivated and creative.
- Propensity for innovation and the pursuit of improvement.
- Must have good judgment and the ability to handle confidential matters.
- Enthusiasm for public media with a desire to create and share a solid case for support with staff, donors, viewers and the KLRU community as a whole.
Experience:
- Experience with Blackbaud products: Luminate and Raiser’s Edge preferred.
- Experience with Photoshop, web design and HTML.