Director, Digital Marketing

Lehigh Valley Public Media
Bethlehem , PA

Application Deadline: Thursday, Dec 31, 2020

Description

ORGANIZATION BACKGROUND:

  • Lehigh Valley Public Media is the home of public television station PBS39/WLVT, the local NPR news station WLVR, and the television station WPPT, as well as the Lehigh Valley Reads and Battling Opioids initiatives. Lehigh Valley Public Media is simply the umbrella for all our brands and initiatives.
  • We are a 50-year-young non-profit located 90 minutes from Manhattan and 60 minutes from Philadelphia in the rapidly-growing Lehigh Valley of Pennsylvania.
  • We are in an exciting new era for the organization, and we seek appropriate team members for these transformational new enterprises that will ensure a community that is engaged, inspired and vibrant.
  • Our Mission Statement: Lehigh Valley Public Media acts as the catalyst to promote civic engagement, and to fulfill the regional needs of the Greater Lehigh Valley through its dynamic communication platforms and resources.

 

JOB SUMMARY

The Director, Digital Marketing will be responsible for developing and executing a digital marketing plan that supports the achievement of goals and objectives established in the strategic marketing plan. The Digital Marketing Director will be responsible for the organization’s overall brand and marketing presence across all platforms the execution of web, social and digital marketing content, and digital initiatives to promote the organizations brands and drive growth.

 

MAJOR RESPONSIBILITIES

  • Creation and execution of the organization’s digital marketing plan in support of goals and objectives
  • Direct and manage all social media channels across all properties and platforms (LVPM, PBS39, WLVR, Lehigh Valley Reads)
  • Serve as a lead content producer for the marketing department with a focus on digital marketing properties (web, social)
  • Create video properties/promotional materials as needed for digital marketing purposes
  • Collaborate with agency to ensure digital execution is aligned with promotional campaigns
  • Execute editorial calendar for both paid and organic digital promotions/messaging on social media platforms and website in collaboration with agency
  • Ensure the voice, tone and mix of content fits with the overall brand strategy
  • Build out with partners the digital email platform, including analytical reporting and email strategy
  • Manage specific marketing and brand-related content for sections of the website, including home page, specific secondary pages, unique landing pages, and blog module
  • Work with agency to monitor and report digital media/community coverage
  • Actively participate in the internal Lab@39 team meetings
  • Establish a push notification strategy to keep stakeholders informed
  • Perform other duties as assigned by VP Marketing and Communications to meet the priorities of LVPM

 

QUALIFICATIONS AND EXPERIENCE NEEDED TO QUALIFY FOR THE POSITION

  • Seven (7) or more years of PR/marketing experience preferred, with a firm understanding of analytics, SEO, and digital marketing.
    • Detailed understanding of web and social tools (e.g. Google Analytics, Hootsuite, Constant Contact or similar, Google Adwords, Facebook Insights, etc.)
    • Must understand and be able to demonstrate proper use of the newest social media
  • Must possess excellent writing skills. Strong written communication skills required.
  • Must have a working knowledge of graphics applications in Adobe Suite.
  • Must be able to build and implement email marketing campaigns.
  • Proficiency in video editing software (Avid, Adobe Premiere, Apple Final Cut) preferred.
  • Entrepreneurial, creative and passionate with ability to work under pressure to meet deadlines, establish priorities, organize and handle a variety of projects simultaneously.
  • Must have desire to work in a creative, demanding, competitive environment.
  • Strong interpersonal skills and the ability to work tactfully and effectively with staff, board members, donors and volunteers.
  • Public media experience is a plus.
  • Must be a positive, creative and forward-looking thinker.

 

MINIMUM DEGREE/TRAINING REQUIRED TO PERFORM POSITION’S RESPONSIBILITIES

  • Bachelor’s degree in PR, marketing, journalism, English or related field is preferred but not required.

 

COMPETENCIES NEEDED FOR SUCCESS IN THE POSITION

  • Strong writing skills
  • Well-versed in the use of social media as a marketing tool
  • Stay current with emerging opportunities in the digital marketing world
  • Attentive to the needs of internal clients
  • Problem solver and strong communicator

For additional information about this position, please contact:

Laura Hamel

 wlvtapplicant@wlvt.org