Director of Marketing & Communications
Youth Radio
Oakland
,
CA
Application Deadline: Friday, Jul 07, 2017
Description
Youth Radio, an award-winning, youth-driven producer of innovative media, technology and training resources, seeks a detail-oriented, high-energy administrator to join our development team as the Director of Marketing & Communications. Youth Radio’s mission is to launch young people on career and education pathways by engaging them in work-based learning opportunities, creative expression, professional development, and health and academic support services.
POSITION OVERVIEW
Youth Radio seeks a creative, strategic and analytical marketing and communications professional to develop, execute, evaluate and iterate a harmonious mix of marketing, communications, and public relations campaign strategies and assets for all of Youth Radio’s services and products.
Informed by initiatives across departments, the Director of Marketing & Communications will work towards specific annual and longer-term strategic communications, revenue and program goals. In collaboration with other senior team members, the Director will develop informed and intentional content and engagement plans that support brand positioning and marketing objectives.
The successful candidate will have experience in creating collateral and will oversee the development and production of external messaging and support materials for all activities, product lines, fundraising, and business development, considering and leveraging all internal and external touch points to successfully build deeper and more mutually beneficial relationships with all stakeholders. It is with this audience in mind that objectives, strategies, tactics and measurement and evaluation will be developed.
Putting audience, customers, and stakeholders at the top of the planning process, the Director will manage marketing, communications, and public relations staff, leading and supporting marketing and communications activities across the organization at the strategic and tactical levels.
Specific responsibilities may include: strategic content marketing to build audience, drive business development, and increase philanthropic support; measurements tracking and reporting; overseeing asset production; messaging and copy development; orchestrating PR plan elements; digital/social content development; design event promotion campaigns and support planning; customer case study development, SEO/SEM execution, and external vendor/agency management. Ability to write excellent copy, design striking communication resources is critical.
This position reports to the Deputy Director.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Shape and lead entire organization’s branding and communications strategies of all scales from conceptualization through completion, serving as steward and guardian of the brand, and ensuring alignment with philosophy, mission, and values.
Align departmental communication goals to tell compelling individual stories while ensuring overall brand consistency and strength, promoting a strong and cohesive public image for internal and diverse external audiences.
Use data to craft and implement communication strategy across paid, earned, owned, and social channels.
Manage all media relations, handle all press inquiries, and proactively cultivate media relationships. Previous experience working for a media company is a plus.
Regularly evaluate and report on various communications efforts, providing sound, actionable insights.
Write/develop content for press releases, op-eds, newsletters, website, and promotional materials.
Play a key role in planning and execution of internal and external events including but not limited to graduations, network summits, salons, and performances.
Oversee design and execution of social media and online communications strategy.
Hire, manage, mentor and evaluate the Youth Radio Marketing & Communications team, and any contracted specialized communication vendors such as copywriters, graphic designers, web managers, and videographers.
Lead regular department meetings.
Attend all-staff trainings and meetings as necessary.
KNOWLEDGE, SKILLS AND QUALIFICATIONS
Bachelor’s Degree in communications, advertising, public relations, marketing or a related field.
5-7 years of relevant experience leading communications, external affairs, and/or marketing functions utilizing a broad knowledge base.
Skilled at message development with a proven media relations track record.
Excellent judgment, emotional intelligence, and interpersonal skills.
High integrity & detail-oriented.
Ability to lead by example and motivate a team to achieve communications goals.
Ability to distill complex policy information into easily digestible, public-facing communications messaging.
Ability to manage multiple projects and people at one time.
Ability to adapt to and handle unplanned situations.
Ability to work well independently and as part of a team.
Outstanding written, visual, and verbal communication skills.
Highly accountable and results-driven with the ability to set and use goals to guide action and objectively measure performance, making tactical adjustments when strategically advantageous.
Strong leadership skills and the proven ability to manage and motivate people.
SALARY & BENEFITS
This position includes a comprehensive health, benefits and vacation package with a salary commensurate with experience.
REQUIREMENTS
Cover Letter
Resume
2-3 samples of work you created highlighting your ability to create marketing assets
CONTACT
Please send requirements to hr@youthradio.org and put “Director of Marketing & Communication” in subject line. No calls please. Youth Radio is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.