General Manager of Public Broadcasting WGVU-TV & WGVK-TV, WGVU-AM/FM& WGVS-AM/FM

WGVU Public Media
Grand Rapids , MI

Application Deadline: Tuesday, Jun 01, 2021


Summary: The GM heads efforts to develop partnerships across the coverage area and on campus and works to ensure the financial stability of the organization through on-going fundraising efforts and necessary cost control. The GM provides leadership and vision to the department as it moves beyond traditional broadcast and digital distribution into new and emerging technologies.


Bachelor’s Degree required, preferably in business, broadcasting, or related field.
Five years of upper management experience, including leadership in broadcasting or a related field.
Demonstrated ability to manage, lead, and supervise other professionals.
Demonstrated success in leading fundraising efforts and securing external funding and grants.
Experience participating with senior management in strategic decision-making.
Demonstrated ability to interface and work cooperatively with external units and organizations.
Demonstrated commitment to diversity.
Demonstrated positive interpersonal skills.
Demonstrated excellent written and verbal communication skills.
Demonstrated experience in developing partnerships with external organizations.
Ability to perform the essential functions of the job.


Master’s Degree, preferably in business, communications, or related field.
Demonstrated experience with a joint licensee of both television and radio.
Demonstrated experience in a university setting.
Previous experience with collective bargaining.
Demonstrated ability to incorporate and implement change to improve performance and results.
Demonstrated experience in digital television upgrades and conversion.

Responsibilities – Essential Functions:

Plans and leads the complex activities of a joint licensee public broadcasting operation.
Responsible for the direction, development, and leadership of staff.
Provides strategic direction and oversight for budgetary planning, expenditures and long-term financial sustainability.
Provides leadership in expanding opportunities for public broadcasting beyond traditional areas to broaden funding base and external support.
Leads efforts to develop partnerships with other university units and external organizations.
Provides strategic leadership, including responding to changes mandated by the CPB, FCC, other federal and state agencies.
Responsible for compliance with federal, state and local regulations.
Leads all unit activities including programming, marketing, fundraising, outreach, engineering and business operations.
Leads efforts at securing external grant funds to support activities, as well as major gifts.
Responsible for policy planning and implementation.


Supervisors are expected to support the leadership expectations of Grand Valley State University and foster a culture that inspires excellence, diversity, equal opportunity, and a welcoming work environment.
The GM is the appointing officer for WGVU and reports to the Vice President for University Relations.

How To Apply: Apply online at and select “Apply now”. Please include a cover letter and resume. The online application will allow you to attach these documents electronically. On the application, you will be required to provide names, phone numbers, and e-mail address for three professional references. Applicants selected for interviews will be required to submit official transcripts prior to the interview. If you need assistance, call Human Resources at 616-331-2215.

For additional information about this position, please contact: