National Fundraising Manager
American Public Media - Minnesota Public Radio
St. Paul
,
MN
Application Deadline: Friday, Sep 08, 2017
Description
Position Summary
The National Fundraising Manager will be responsible for designing and executing ambitious, innovative campaigns to provide listener support for APM’s expanding list of podcasts and national programs, such as Brains On!, the Peabody award winning In the Dark, Marketplace, Terrible Thanks for Asking, The Hilarious World of Depression and more. You will acquire and retain the support of listeners using both traditional fundraising and engagement programs, fan clubs, crowdfunding, mobile and other tactics.
Podcasts and other streaming programing are a rapidly-expanding medium, producing innovative programming reaching new audiences. Fundraising for these programs needs to reflect that innovation, and this position has potential to both raise significant revenue and create brand-new models for the entire industry.
Working in conjunction with another National Fundraising Manager, the MPR Membership team, show producers, Development Operations, Distribution and others, this position will build and maintain fundraising efforts including an ongoing fundraising infrastructure and practice, retention and acquisition campaigns, and loyalty programs. With the shows and their Marketing efforts, we will create engagement opportunities beyond the programs and podcasts to build and reward loyalty, create extra value for donors, and build communities of fans and supporters.
Applications will now open until the position is filled
Specific Areas of Responsibility
In addition to a selection of podcasts and programs from APM’s award-winning roster, this position will serve as the main contact with the Marketplace team in Los Angeles, especially the Director of Development and the COO, and will help create and execute ongoing fundraising efforts for this set of programs.
This employee is also responsible for fundraising for In the Dark and other programs from APM Reports, our investigative journalism unit. They will work with the In the Dark team to explore and model other revenue and business opportunities, including Distribution, Underwriting, Events and more.
Channels will include in-show promotions, email, e-newsletters, web-based promotions, web forms, mobile donations, social media, live events, crowdfunding and other digital media. Some use of thank-you gifts and live events will be a part of programs to foster and build revenue from loyal fans.
This position is a part of the APM/MPR Membership team and the Audience Development division, based in St. Paul MN.
Position Responsibility:
- In consultation with the Director of Membership and individual program producers, staff and hosts, execute integrated, multi-channel fundraising, acknowledgment, and fulfillment campaigns to meet or exceed annual revenue and donor goals.
- Work closely with program staff to develop and produce messaging, including digital and audio elements. Monitor deployment and adjust as necessary to maximize response.
- Coordinate with Development Operations and Finance teams to ensure accuracy of donation process, and reporting team to analyze and report on campaigns.
- Assist in communication about fundraising practices and in setting up new programs and podcasts.
- Work with Membership team and digital Program teams to create fundraising messages as a part of standard communications.
- For selected shows, develop and deploy ongoing, high-loyalty programs that leverage the depth of fan support to higher and more regular giving.
- Work with Marketplace team in Los Angeles to develop and execute ongoing and campaign-based programs to build loyalty, gather listener information, and raise a significantly elevated amount of donated revenue.
- Work with In the Dark (APM Reports) team to conduct business planning for revenue growth, including fundraising, underwriting, distribution, events and more. Assist with digital and other channels to build loyalty and listener engagement.
- Work with major gifts team to identify prospects for higher-level giving, and design programs to help nurture and engage high-prospect supporters.
- Other duties as assigned.
Required Education and Experience:
- Bachelor’s degree or equivalent work experience.
- At least five years of Fundraising, Marketing, or Promotion for cultural or similar nonprofit organizations, including alternative platforms such as crowdfunding, peer-to-peer, and loyalty-based fundraising.
- At least three years of work with digital platforms (including email, web and social media), including familiarity with digital production.
Required Skills, Knowledge and Abilities:
- Deep appreciation for, and knowledge of, podcasting as a medium and a business.
- Well-developed collaboration and presentation skills to work with many cross-functional teams.
- Ability to manage multiple projects simultaneously, prioritize responsibilities and goals, communicate with precision and clarity, motivate others and enlist them to meet goals.
- Ability to work independently and with good judgement.
- Creativity, willingness to innovate and test, and create data-driven experiments.
- Project management and business planning experience.
- Working knowledge of databases and financial systems.
- Knowledge of MS Office Suite.
- Strong attention to detail.
- Strong verbal presentation and writing skills.
- Strong organizational skills, ability to prioritize and work under pressure.
- Strong coordination and planning skills.
Preferred Skills and Experience:
- Prior experience in fundraising or revenue generation for podcasts or other on-demand audio.
- Familiarity with digital production, including web sites, email systems, and social media platforms.
- Affinity for public radio programs and mission.
- Background in radio or audio production.
- Experience with loyalty-type retention and reward programs.
- CRM system experience.
- Marketing or communications experience.
Reporting to This Position: N/A
Physical Demands and Working Conditions:
- Must be able to perform the essential duties of the position with or without reasonable accommodation.
- May occasionally be required to work evenings and weekends as needed.
- Some travel (3-4 times/year) may be required.
- Physical Demands:
- Required to move about in an office environment and sit for extended periods of time.
- Frequent use of hands for data entry/keystrokes and simple grasping.
- Working Conditions:
- Moderate noise level.
- Occasional exposure to prevalent weather conditions.
Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.