Sponsorship Business Development
PBS39 and WLVR 91.3
Bethlehem
,
PA
Application Deadline: Saturday, Jul 31, 2021
Description
ORGANIZATION BACKGROUND
- PBS39 and WLVR 91.3 is the home of public television station PBS39/WLVT, the local NPR news station WLVR, and the television station WPPT, as well as the Lehigh Valley Reads and Battling Opioids initiatives. Lehigh Valley Public Media is the umbrella for all our brands and initiatives.
- We are a 50+-year-young non-profit located 90 minutes from Manhattan and 60 minutes from Philadelphia in the rapidly growing Lehigh Valley of Pennsylvania.
- We are in an exciting new era for the organization, and we seek talented team members for these transformational new enterprises that will ensure a community that is engaged, inspired and vibrant.
- Our Mission Statement: Lehigh Valley Public Media acts as the catalyst to promote civic engagement, and to fulfill the regional needs of the Greater Lehigh Valley through its dynamic communication platforms and resources.
MAJOR JOB RESPONSIBILITIES
WLVT-PBS39 and 91.3 WLVR News (NPR) is seeking an experienced sales and marketing professional to join our development team. This is an exceptional opportunity for a mission-minded and innovative individual to be an integral part of a growing public media organization that is local and community centric. Responsibilities will include securing sponsorship of our TV and Radio programming, as well as our events, initiatives and digital products.
ESSENTIAL DUTIES
- Identify, cultivate, and maintain long-term relationships with decision makers of local corporations and businesses.
- Understand the customer’s needs and develop program and event sponsorship opportunities that offer solutions to help fuel their growth.
- This is a 360-degree sales position that includes prospecting, needs assessments, proposal creation and presentation, securing the sale, and servicing the account.
- Utilize a thorough understanding of our strategic plan and priorities to build productive relationships. Become conversant in the public media value proposition, our TV and Radio programming, as well as the impact of all our local initiatives provided to community.
- Monitor and evaluate progress toward goals and provide reports as requested.
- The Business and Sponsorship Development candidate should be a strong team player since they will interact with multiple internal teams.
EXPERIENCE AND ABILITIES NEEDED TO QUALIFY FOR THE POSITION
The ideal Business and Sponsorship Development candidate should:
- Possess a thoughtful and positive demeanor.
- Demonstrate a successful track record in media and/or event sales.
- Understand the value of, and display a passion for Public Media (PBS, NPR).
- Able to create thoughtful and persuasive written, oral and presentation communications, as well as the ability to explain the organization’s efforts to existing and prospective sponsors.
- Possess a high level of integrity. Develop and maintain communications in a cooperative and professional manner with all levels of staff and customers
- Able to work independently with minimal supervision, a self-starter.
- Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) and CMS database systems.
COMPETENCIES NECESSARY FOR SUCCESS
Relationship Building
Communication- Written, Oral and Presentation
Integrity
Self-motivation
Customer Orientation
MINIMUM DEGREE/TRAINING REQUIRED TO PERFORM POSITION’S RESPONSIBILITIES
- Bachelor’s Degree and a minimum of three years’ experience in media sales, marketing or related fields in a complex organization; or equivalent combination of education and experience.
WORKING CONDITIONS
- The position may require some occasional hours that include nights and weekend dates that are key to Sales initiatives.
To apply:
No phone calls, please.
Send via email to: wlvtapplicant@wlvt.org
Cover Letter
Resume
Salary Requirements
References
Include Sponsorship Business Development in subject line.
PBS39 – 91.3 WLVR is an equal opportunity employer.