Sr. Manager, Publicity

Application Deadline: Wednesday, Jun 30, 2021

Description

• Working with Director, serve as publicist for priority programs and digital initiatives
• For assigned programs, serve as a subject matter expert and key point of contact. Work in a timely manner to develop the shows’ presence on the PBS PressRoom site to meet station and press deadlines while ensuring accuracy of information and following consistent editorial standards.
• Cultivate and maintain strong national media relationships with relevant media outlets.
• With detailed knowledge of assigned programs, work with producers and across various PBS departments to develop strategic PR plans and support new and ongoing series.
• Manage internal media lists by creating, maintaining, and updating relevant lists to ensure accuracy.
• Work with PBS stations and partners to identify publicity opportunities and develop local pitch angles as needed to generate coverage of assigned shows.
• Generate publicity materials including PR plans, press releases, show descriptions, talking points, bios, event remarks, briefing documents, etc.
• Publish publicity materials (listings, bios, press releases, photos, video screeners) to PBS’s internal platforms including PBS About, PBS PressRoom, The Source, and PBS_PR Twitter, etc.
• Develop and leverage relationships with internal and external teams. Work with PBS member stations, producers, and partner organizations to execute PR plans.
• Working with Director, Event Strategy & Production, assist in the production of the Television Critics Association Press Tour, and media and fan screening events (both on-site and virtually) for PBS programs as assigned, including talent coordination and media training, and gathering assets, talking points, logistics and other event requirements.
• Serve as talent manager for featured experts, hosts or celebrities, while working closely with their personal publicists and managers, as needed.
• Review programs to determine key moments and newsworthy clips, and alert senior management to any sensitive content, potential controversies or issues.
• Collaborate with the PBS digital and social media teams on campaign strategy and execution for publicity efforts. This can include reviewing sensitive social media language; identifying sharable clips for digital and social platforms and as press exclusives; liaise with talent, producers and influencers on social media promotion; and coordinating with the digital team on press announcements and sharing relevant press coverage.

• Work with the General Audience Publicity team to track relevant aspects of the GA Publicity budget.
• Assist with PressRoom press and station registration and monitor the PressRoom inbox.
• Working with the PBS marketing team and external agency partners, facilitate the design and creation of press kits and influencer mailers for priority programs.
• Post on behalf of PBS from the PBS_PR Twitter account to share press announcements or other information.

• Bachelor’s degree in related field or equivalent combination of education and experience accepted.
• 6+ years of related work experience in the fields of communications, publicity, and/or journalism. Those with a broadcast/television background strongly encouraged to apply.
• Experience pitching media and placing stories
• Established relationships with top-tier entertainment media contacts preferred but not required
• Excellent writing, editing, and communications skills
• Experience with on camera talent and/or executive management
• Ability to work collaboratively across teams and work well independently
• Good project and time management skills, including the ability to effectively prioritize and multi-task on several program assignments
• Excellent customer service skills
• Ability to thrive in a fast-paced, high-stress environment
• Comfortable taking initiative/leading projects, anticipating next steps and identifying controversies
• Ability to understand PBS’s unique local/national model and positioning in the larger media landscape
• A respect and passion for public television and what it represents to its viewers
• A true team player who is willing to pitch in when needed.
• Basic photoshop skills preferred
• Sitecore or prior CMS experience preferred

For additional information about this position, please contact: