WDET Underwriting Representative

Application Deadline: Friday, Jun 16, 2017

Description

JOB PURPOSE
Plan, develop and execute the sale of underwriting.

ESSENTIAL FUNCTIONS
Assess, identify and contact businesses, promoters and organizations to sell on-air underwriting to obtain financial support for WDET; research and screen prospective clients. Conduct telephone solicitation and face-to-face meetings. Identify, contact and maintain effective relationships with new and existing clients to maintain ongoing underwriting sales.

Write on-air underwriting credits which recognize organizations and promote events which support WDET-FM. Monitor and maintain compliance with FCC rules and regulations and department guidelines for public radio underwriting.

Establish and maintain effective relationships with existing customers in order to increase retention and revenue base in an ever-changing and competitive market. Monitor customer satisfaction; identify new funding opportunities from existing customers and collect payments.

Secure underwriting for special events; contact businesses, corporations and organizations to sell the advantages of public radio underwriting and cultivate support; assess and balance customer needs with station goals; attend special events and prepare promotional materials as needed.

Write contracts, letters and proposals; maintain customer files and correspondence; prepare reports concerning activities. Interface with other departments in the production of on-air credits, coordinating on-air spots and providing input on promotional events, concerts and clients interests.

This position is responsible for developing and maintaining corporate and business support for WDET.

Work with Underwriting Sales Manager to establish a comprehensive sales plan with strategic, goal oriented directives, which includes creation of media kits, tailored presentations, work with data management, and strong client relations.

Monitor traffic, production, billing and collections for underwriting agreements to minimize errors and maximize quality control. Negotiate adjustments and credits; handle underwriting complaints and concerns.

Participate in on-air fundraising and other development department efforts as needed and/or requested.

Work with Underwriting Sales Manager to set, meet, evaluate and even exceed sales goals for program and event sponsorship.

Develop client contact system including standards and guidelines for initial sale call through contract proposal and client acquisition.

Responsible for developing a wide network of contacts through community networking events.

Responsible for understanding and using radio research to find beneficial clients for WDET audience.

Write copy that adheres to WDET Guidelines and FCC policies for non-commercial public broadcasters.

Perform related work as assigned.

For additional information about this position, please contact: