WKNO-TV/FM Marketing Manager
Mid-South Public Communications Foundation - WKNO TV-FM
Cordova
,
TN
Application Deadline: Friday, Jul 15, 2016
Description
Maximize sponsorship revenue and act as a representative for WKNO-TV and WKNO-FM to build strong and mutually beneficial relationships with area businesses, foundations and individuals.
Develop and aggressively pursue sponsorships (new, renewing and increasing) for WKNO-TV and WKNO-FM programming, digital media and special events.
Maintain a personal portfolio of underwriting clients.
Develop, maintain and nurture relationships with current and prospective sponsors.
Use research effectively to develop marketing and presentation strategy including sales packages, support materials and pricing structures.
Oversee the creation and implementation of sponsorship spots to ensure that spots are consistent with appropriate guidelines.
Monitor that sponsorship efforts are on target and are reported to the Development
Director in a timely and regular manner.
Work cooperatively with others to further the mission and goals of the organization.
Other job-related duties as assigned by the Development Director.