Underwriting Category Study
Greater Public has released the 2013 Category Study, a follow-up to a 2010 study of the same name.
The goals of the study were to uncover insights that could help Greater Public member stations answer the following questions regarding underwriting categories: Have there been any changes in public radio’s top underwriting category list? What categories offer the most potential for stations? Is there any difference among formats, tiers or regions? Are online categories different? Where should underwriting professionals be spending their time? The complete study is available below.
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