Cheat Sheet: Key Sponsorship Message Points

We’ve compiled a key message cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing sponsors. Choose from general message points (focused mostly on news), or specific ones for classical, jazz, or triple-A formats. More information about the various research studies listed can be found either on the Greater Public Key Research for Underwriting page or within the Underwriting & Fundraising Research area of…