Public Media 101 for Corporate Support Staff

Public Media is unique in many ways, including its business model (this is the industry that named its corporate support sponsors “underwriters”), the way it disseminates information and entertainment, and, most importantly, in how it sounds and appears to your listeners and viewers. Just as our listeners value the qualities that make public media unique, we need to respect our audience and how we present our corporate supporters to them. If you’ve come to work…