RAB Tools to Support Sales Planning and Prospecting
TAILOR SPONSORSHIP TO UNIQUE CLIENT NEEDS AND PROMOTIONAL OPPORTUNITIES
Brainstorm ways to meaningfully align your station’s content with sponsors’ business goals.
Greater Public’s Radio Advertising Bureau (RAB) membership helps us ensure local public radio stations can access some of the valuable sales tools that RAB makes available. Use the following resources to inspire your sales prospecting and planning efforts.
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