Use the data from these slides to prove that underwriting on public radio is more effective at moving product for sponsors than advertising on competing media is. Explore the findings of WBUR’s research demonstrating the success businesses have when underwriting specific categories like banking, consumer brands, healthcare, and education.

Anna McDonald

Greater Public Corporate Support Advisor

(703) 655-2944 (Eastern Time Zone)
amcdonald@greaterpublic.org
Corporate support