Use the data from these slides to prove that underwriting on public radio is more effective at moving product for sponsors than advertising on competing media is. WBUR’s research demonstrating the superior ROI of underwriting on public radio tracked over 100 different companies and organizations sponsoring public radio, as well as competing media channels including commercial radio stations, local broadcast TV affiliates and local news channels, leading local print publications, and leading local digital properties.…

Anna McDonald

Greater Public Corporate Support Advisor

(703) 655-2944 (Eastern Time Zone)
amcdonald@greaterpublic.org
Corporate support