Underwriting ROI Research: Summary and Methodology
Use the data from these slides to prove that underwriting on public radio is more effective at moving product for sponsors than advertising on competing media is. WBUR’s research demonstrating the superior ROI of underwriting on public radio tracked over 100 different companies and organizations sponsoring public radio, as well as competing media channels including commercial radio stations, local broadcast TV affiliates and local news channels, leading local print publications, and leading local digital properties.…
Sign In to Greater Public
New to Greater Public? Create an account.