WBUR’s ROI Research Proving the Case for Public Radio Underwriting

We know that public radio listeners think more highly of businesses that sponsor public radio. Now, updated Underwriting ROI Research from WBUR / Boston and Lucidity Research, which aggregates data from five different markets, shows that underwriting messages on public radio can also benefit their bottom line, driving purchase preference and other consumer behavior. Excerpt these data slides in your upcoming sales presentations to demonstrate the superior return on investment available to businesses that include…