Writing Copy for Public Radio Corporate Sponsorship
Draft copy that best serves your clients and your station
Most people develop copywriting skills over time; the more copy you write, the better you get. Learn the rules as outlined by the FCC, and you’ll learn to write the best copy you can. As you ramp up, practice by adjusting copy from traditional ads you see and hear, and check your progress with your manager and production colleagues. Good copy should always be: Transparent – the funder is clearly identified Non-promotional – focused on…
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