Join us for one of the highest-rated sessions at PMDMC 2018! We’ll peel back the results of Facebook and Google ad tests to understand the impact of social media campaigns. We’ll share the strategies that led to a 130% increase in traffic to KLRU-TV’s online donate page as well as other top examples of eye-opening multi-station digital campaigns. Understand how to develop a social media ad strategy including ROI goals. Don’t miss it!