Corporate Support Account Retention Contest

Submit your exemplary ways to retain and cultivate corporate support accounts for your chance to win. Great corporate support account retention is key to supporting a strong annual budget. Consider that the average attrition or “churn” in commercial radio and TV is over 30%. But, for public radio and TV, the average account attrition is 20-25%. Some public media stations are keeping attrition down to 15% per year by offering their corporate supporters consistent appreciation…