As Director of Membership and Donor Services, Anessa Rios oversees the strategic direction and project implementation of Houston Public Media’s integrated, multi-media (on-air, digital, mail) fundraising efforts and campaigns. Through her approach to cohesive campaigns, sustainable member cultivation, community-first messaging, comprehensive analytics, and process improvement, she has helped raised more than $8MM in Membership revenue. Anessa has developed strategic plans that have resulted in the highest digital fundraising revenue to date. She oversees the teams responsible for the Studio Society (major membership gift club), Member Relations, Young Leaders Council, and Mission Ambassadors (social media brand ambassadors). Houston Public Media (NPR and PBS for Greater Houston) includes the nation’s first educational television station TV8 (PBS), KUHF News 88.7 (NPR), and their digital subchannels. Anessa is also a member of the PBS YoPro group, participates in the Public Media Women in Leadership mentorship program, and is a graduate of the Greater Houston Hispanic Chamber of Commerce (GHHCC) Emerging Leaders Institute.