Communications Director
Democracy Now! Productions, Inc.
New York
,
NY
Application Deadline: Sunday, Mar 22, 2020
Description
Democracy Now! seeks a creative and experienced communications professional with a strong news marketing background to lead our communications and marketing efforts. This person will be responsible for the strategy and implementation of external communications that more deeply engage Democracy Now!’s dedicated base and grow our global audience of listeners and viewers across all distribution platforms.
This new role will be key in meeting Democracy Now!’s communications goals, including editorial performance, creative development, marketing campaigns, audience growth, fundraising and more. They will lead marketing projects from conception to completion in partnership with other teams.
A great candidate will be knowledgeable and up-to-date about new strategies and digital innovations in online news distribution, have experience writing and executing visual and written materials to effectively promote Democracy Now!, thrive in a fast-paced deadline-driven daily news environment, and be passionate about expanding the audience for Democracy Now!’s news content and mission.
The workday begins at 8am ET and this position is based in our New York City office.
Responsibilities
- Audience Outreach: Identify and communicate with Democracy Now!’s existing and potential audience to build awareness and deepen engagement.
- Marketing: Develop and execute marketing strategies for daily news hour, online content, various distribution products (apps, OTT platforms, podcasts, etc.) and special broadcasts. Oversee brand management and advise on on-air and off-air brand assets.
- Advertising: Develop efficient performance-driven media plans that effectively promote Democracy Now!’s independent news content across Facebook, Twitter, Instagram, and Google (YouTube, AdWords, Paid Search) and help drive audience acquisition and fundraising initiatives.
- Newsletters: Develop and execute audience acquisition strategies for daily, weekly and special email alerts and newsletters.
- Social Media: Work with digital team to ensure that day-to-day publishing is optimized to reach the widest possible audience for content.
- Earned Media: Coordinate and track media appearances, stories and awards recognizing Democracy Now!’s independent journalism.
Qualifications
- 5+ years of marketing experience, preferably in independent news.
- Passion for news and commitment to the mission of Democracy Now!
- Experience working with editorial, digital and technical teams.
- Experience recruiting and overseeing the work of outside creative agencies.
- Experience overseeing campaigns on social/advertising platforms including: Facebook Ads Manager, Instagram, Twitter, Adwords, etc.
- Proficiency in internal web tracking solutions (Google Analytics), native social media measurement tools (Facebook Insights, Twitter Analytics, YouTube Analytics, etc)
- Strategic thinker with excellent written, and verbal skills with an eye for creating and refining visual brand elements and simple communications collateral.
- Experience with Adobe Creative Suite required.
- Bilingual English / Spanish a plus.
This is a full-time New York City-based position with competitive compensation and a generous benefits package.
Democracy Now! is an equal opportunity employer. People of color, people with disabilities, women and LGBTQ-identified people are encouraged to apply.
To Apply
Applications must be received no later than March 22, 2020. To apply, please submit the following online here. No phone calls.
- A complete chronological resume, including dates of employment
- A portfolio link or work sample
- A cover letter that addresses the following points:
1. Why are you a good fit for this position?
2. How did you discover Democracy Now!?