COORDINATOR / SOCIAL VIDEO CONTENT I/II/III

Central Michigan University
Mount Pleasant , MI

Application Deadline: Wednesday, Jun 04, 2025

Description

COORDINATOR / SOCIAL VIDEO CONTENT I/II/III

Position Number: S-3647

Position Summary:

The Coordinator of Social Video Content will work closely with the WCMU Marketing team to develop, curate, and create videos that inform high school students and early job seekers on social media platforms about in-demand careers in hospitality, healthcare, and maintenance and repair. This position has been created through grant support from the American Graduate: Jobs Explained program.

Required Qualifications:

Social Video Content Coordinator I (BH-1)
High School Diploma or GED .
Two years of experience in digital video production or social media content creation, or a related field.
Proficiency in creating content for social media platforms, including TikTok, Instagram, or YouTube Shorts.
Proficiency in Adobe Creative Cloud and/or other video editing software.
Demonstrated strength as an on-camera personality.
Ability to travel to video shoots as needed.
Strong creative thinking skills, with the ability to analyze current platform trends and develop innovative storytelling approaches in digital video.
Solid understanding of digital metrics and KPIs, with the ability to use data to inform content strategies.
Ability to collaborate effectively with individuals at all levels of an organization.
Exceptional organizational, interpersonal, and written/oral communication skills.
Demonstrated writing and copy-editing skills.
Ability to perform the essential functions of the position, with or without reasonable accommodation.

Social Video Content Coordinator II (BH-2)
Possess all qualifications listed for a Social Video Specialist I (BH-1), plus:
Bachelor’s degree, preferably in digital video production, multi-media, marketing, public relations, communications, or related field or a combination of education and experience that equates to four years.
One additional year of increasingly responsible work experience with key elements of the job, including on-camera situations, interviewing, vertical video development, and assisting with social media management.
Ability to consistently meet deadlines while balancing multiple projects.

Social Video Content Coordinator III (BH-3)
Possess all qualifications listed for a Social Video Specialist II (BH-2), plus:
Two additional years of increasingly responsible experience, resulting in advanced skills with key elements of the job, including confidence in on-camera situations, interviewing, vertical video development, and social media management.

Preferred Qualifications:

Bachelor’s Degree, preferably in marketing, public relations, communications, multimedia or related field.
Experience with Marketing, promotion, social media management, and/or public relations in a broadcast, new media, agency, or firm environment.
Familiarity with, and an understanding of, the mission of public media.
Experience using, Constant Contact, Canva, and Google productivity apps.
Experience in social media management.
Experience with/and licensed to shoot via drone.

Duties & Responsibilities:

Social Video Content Coordinator I (BH-1):
Performs the following tasks under direct supervision:
Collaborates with the project team to coordinate the development, production, and delivery of social media content, supporting the overall goals and objectives of the initiative.
Produces two–three videos each week for social video-forward platforms, often collaborating with local businesses/industries or being the on-screen talent.
Manages Two Jobs Explained social media accounts (Instagram, TikTok or YouTube Shorts), which consists of building, engaging, and interacting with an audience.
Attends weekly meetings with partner stations to share successes, best practices, and advice.
Provides internal updates on performance metrics and assists in drafting regular updates and reports for the project funder.
Archives videos on a regular basis and manages a content tracking spreadsheet.
May act as an on-air host for local fundraising efforts as needed.
Performs other duties as assigned.

Social Video Content Coordinator II (BH-2):
Performs all duties and responsibilities of the Social Video Specialist I (BH-1) under limited supervision and with increased confidence and proficiency.

Social Video Content Coordinator III (BH-3):
Performs all duties and responsibilities of the Social Video Specialist II (BH-2) under very limited to no supervision and with advanced confidence and proficiency.

Supervision Exercised:

None.

Employee Group: Public Broadcasting – Hourly

Staff Pay Level: 1, 2, or 3 (progression)

Pay Range: $17.00 – $22.00 per hour

Division: Government and External Relations

Department: Public Broadcasting

Position Status: Provisional

Position End Date: 06/15/2027

Employment Status: Full-Time

FTE: 1.00

Position Type: 12 month

Weekly Work Schedule: Mon-Fri, 8:00 a.m. – 5:00 p.m. / weekends and evenings as needed

Location: 1200 S Franklin St, Mt Pleasant, Michigan, 48859

Posting Ends: 06/04/2025

Open Until Filled: No

About the Department:

About CMU:

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

CMU Leadership Standards:

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the https://www.cmich.edu/docs/default-source/president’s-division/president’s-office/leadershipstandards_posterb36018d4-e03b-4687-b885-e28376513297.pdf?sfvrsn=eb2e2255_3 before applying for this position.

Message to Applicants:

Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community.

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

Applicants are strongly encouraged to submit recommendation letters. If you wish to include recommendation letter(s) that are not required, please utilize Recommendation Letters.

If there is a work sample you wish to include that is not required, please utilize Work Sample.

To apply, visit https://apptrkr.com/6243694

CMU , an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex‐based stereotypes, sexual orientation, transgender status, veteran status, or weight (see https://www.cmich.edu/offices-departments/OCRIE).
If you wish to see “EEO is the Law” posters, please https://www.cmich.edu/docs/default-source/president’s-division/ocrie/eeo-is-the-law-poster.pdf?sfvrsn=8ae1a123_10.
CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.
Inquiries about the application of Title IX can be made to CMU’s Title IX Coordinator, the US Department of Education’s Assistant Secretary, or both.
CMU’s Title IX Coordinator can be reached at:

Phone: 989-774-3253
Office: 103 E. Preston St.
Bovee University Center, suite 306
Mount Pleasant, MI 48858
Email: titleix@cmich.edu

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