Corporate Marketing Representative

Application Deadline: Friday, Mar 30, 2018

Description

We seek determined, persuasive, skillful media sales professionals to join our team at WJCT.   In this consultative outside sales position, you will sell television/radio sponsorship messages, digital media and event sponsorships.  In addition,  you will make cold-calls to decision makers at local businesses, meet with them to understand their marketing needs and develop proposals that offer marketing solutions to help them grow their businesses. This is a full lifecycle sales position in that you will prospect, conduct needs assessments, create and present proposals, close the deal, write copy and service the account.

• Prospect and cold-call decision makers at local businesses, perform client needs analysis in face to face meetings determining their individual marketing needs and deliver customized presentations;
• Achievement of all sales goals for TV/Radio/Digital underwriting, and event sponsorship opportunities;
• Deliver exceptional customer service;
• Build and maintain a positive on-going working relationship with client base while at the same time developing new business;
• Develop existing accounts to potential by marketing additional opportunities;
• Service accounts which include writing copy, working with other departments as necessary to produce and traffic underwriting spots;
• Understand and use radio/television/digital marketing research such as Arbitron, Nielsen, Media Audit, and Google Analytics. Keep up to date on product knowledge through industry websites;
• Represent WJCT at community networking events;
• Works with a client on past due amounts.

Bachelor’s degree in Business, Marketing or Communications preferred &/or relevant equivalent experience;

• Looking for  two ( 2) years sales experience, in B-2-B selling an intangible service, preferably broadcasting;
• Successful track record of meeting and exceeding sales goals;
• Excellent communication skills with the ability to write and present in a professional and motivating manner;
• Ability to communicate WJCT’s unique value proposition and importance to the community;
• Strong analytical and strategic thinking skills and ability to formulate successful selling strategies;
• Exceptional organizational skills and attention to detail;
• Effective time management skills with the ability to juggle multiple tasks and clients with timely and appropriate prioritization and goal attainment;
• Ability and willingness to accept and understand FCC rules and procedures;
• Ability to work as an individual contributor or a productive team member;
• Capacity to thrive in a deadline focused environment;
• Strong PC computer skills including proficiency with MS Word, Excel, Outlook, Gmail, PowerPoint, and CRM software such as Salesforce or ACT;
• Strong communication skills required including diplomacy, negotiating, writing correspondence, and oral presentations for both individuals and groups;
• Experience in dealing with business, corporations, and agencies on a professional level;
• Must be a self-starter able to work independently to prospect/obtain new clients;
• Strong attention to detail, time management, research and organizational skills;
• Understanding of or experience in non-profit fundraising a plus;
• Established business contacts a plus.

Jacksonville is an up and coming community, located in northeast Florida.  With a metro population of 1.6 million, it is the 40th largest city in the U.S. and fourth largest in Florida. Situated on the banks of the beautiful St. Johns River, we enjoy a mild climate, reasonable cost of living and a high quality of life. Jacksonville has one of the largest urban park systems and miles of beaches and waterways.  From a major symphony and museums to a sports and entertainment complex downtown, this sports-loving city is home to the NFL’s Jacksonville Jaguars, and nearby Ponte Vedra is home to the PGA which hosts the annual Tournament Players Championship (TPC).  Growing populations, a strong economy, diverse cultural and recreational opportunities, and abundant natural resources.  Jacksonville is truly a place where there is something for everyone.  Want another reason to live in paradise? Florida also has no state tax!

Qualified candidates who seek sunny climes may submit their resumes and cover letter to jobs@wjct.org

WJCT is an equal opportunity and equal access employer: M/F/V/H

For additional information about this position, please contact: