Digital Media Manager
WSKG Public Media
Vestal
,
NY
Application Deadline: Friday, Aug 12, 2016
Description
WSKG’s educational services, community engagement initiatives, television stations, radio stations, and website combined reach over 600,000 people living in a 21-county area. With a focus on both local and national news, arts, history, and youth content, WSKG is dedicated to the community it serves, and to the pursuit of innovation and excellence. WSKG is an equal opportunity provider and employer.
Job Description
This position is responsible for developing and implementing strategies to connect audiences with WSKG content on all digital distribution platforms. In this position you will also:
- Oversee social media platforms, main website and associated websites.
- Develop and oversee station-wide digital content development and distribution strategies to achieve the greatest impact with audiences.
- Collaborate with internal teams to create digital content to promote digital content via all distrubution platforms (web, OTT, apps, etc.).
- Support staff in their efforts to develop and apply new skills re: creating digital content and use of social media.
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate.
- Support digital fundraising strategies and projects that will increase audiene awareness and support of WSKG and content verticals.
- Elevate WSKG’s profile and presence in online and offline communities and brianstorm new and creative growth startegies.
- Participate in WSKG fundraising activities.
- Professionally represent WSKG in the community.
- Other duties and special projects as assigned.
Must Haves:
- Bachelor’s degree in Communications or a related field
- At least five years of relevant experience
- Proficient in HTML and WordPress
Preferred Qualifications:
- Advanced degree in a related field
- Extensive knowledge and practical application of website design skills and social media platforms as they relate to increasing audience numbers and public awareness of services.
- Familiarity with Public Broadcasting’s national programming services (PBS, NPR, PRI, etc.)
Interested candidates should send the following required documents:
- Resume
- Cover letter (noting where this job announcement was found)
- Three professional references with contact information
Required documents may be e-mailed to Jobs@WSKG.org; mailed to WSKG Public Media, Attn. Rebecca Vytlacil, 601 Gates Road, Suite 4, Vestal, New York, 13850; or faxed to 607-729-7328.