Lead Generation Producer

Application Deadline: Friday, Oct 06, 2017

Description

American Public Media is the largest station-based public radio organization in the U.S., combining multi-regional station operations, national content creation and distribution in one organization. Its multi-regional station operations include 49 public radio stations and 42 translators in the Upper Midwest and California.

Minnesota Public Radio is one of the nation’s premier public radio organizations. With its three services’MPR News, Classical MPR and The Current’serving a regional population of 5 million people, MPR has more than 130,000 members and one million listeners each week.

Position Summary:

The Lead Generation Producer is responsible for customizing and implementing an automated sales marketing program. This includes setting up, maintaining and growing a systematic and automated approach to marketing and communicating with potential and current sponsors in order to assist account executives to secure sponsorship dollars for American Public Media National programs,Minnesota Public Radio stations, and Digital properties. This position will focus sales and marketing activities around an ideal set of accounts resulting in increased pipeline, higher quality leads, more appointments and ultimately increased bookings and revenues.

Application deadline: October 6, 2017

 Position Responsibility:

• Work closely with Director(s) to develop and execute the automated marketing strategy, including structuring of a marketing calendar, communication content plan, and list development.
• Work with Sales Project Coordinator to find new prospects to add to the targeting lists.
• Active participation in strategy design for email content, templates, forms, landing pages and other vehicles.
• Report development for ongoing and timely reporting on campaign ROI metrics, including the tracking of email “opens”, appointments, resulting orders and revenue generated.
• Oversee the sales teams with the establishment and maintenance of accurate and current records in Salesforce, including account and client contact information, as well current and pending business opportunities thus ensuring data quality in Salesforce, supporting efforts of data loading, record de-duplication and related tasks.
• Customize Salesforce to accommodate the company’s changing business needs including, documentation of business requirements, active participation in design/functionality sessions and driving configuration changes as required to support the end users of Salesforce on the sales teams.
• Leverage new enhancements including custom objects, workflows, email alerts and templates and campaigns for continued improvement resulting in more appointments and increased sales.
• Develop 1-to-many templates and engagement framework materials with marketing to be tailored and customized with content by Sales for use in outbound Prospecting and Nurturing efforts.
• Ensure timely execution of planned email marketing campaigns.
• Document processes and best practices.
• Conduct user training and assist in effective training of content creation.
• Some client or prospect interaction.
• Other duties as assigned.

Required Education and Experience:

• Bachelor’s degree or equivalent work experience.
• Minimum of three (3) years relevant broadcasting or other media or marketing experience. 

Required Skills, Knowledge and Abilities:

• Hands-on experience with automated marketing tool such as Eloqua or SFMC (SFMC preferred)
• Experience with CRM contact management and segmentation with enterprise platform like Salesforce.
• Excellent communication skills.
• Looking for a curious mind, a team player, and an energetic and strong presence.
• Demonstrated time management skills.
• Must be self-motivated, results oriented, persuasive communicator, and goal focused.
• Must work well independently as well as be a team player.
• Strong Excel knowledge and third party import/export data integration functionality.
• Strong knowledge of Salesforce.
• Strong knowledge of general marketing principals. 

Preferred Skills, Knowledge and Abilities:

• Knowledge of the sales cycle and understanding of client focused communications.
• Knowledge of email best practices and regulations, e.g. CAN-SPAM
• Familiarity with digital production techniques including HTML, CSS and responsive design principles.
• Previous sales or sales support experience.
• Knowledge of American Public Media’s products.

Reporting To This Position:         None

Physical Demands and Working Conditions:

• Must be able to perform the essential duties of the position with or without reasonable accommodation.
• Ability to travel during the day, with occasional overnight travel required.
• Must have a valid, current driver’s license.
• Must have a clean driving record with no DWIs or excessive amount of traffic violations or accidents.
• Physical Demands:
  • Required to move about in an office environment and sit for extended periods of time
  • Required to move about in the community
  • Frequent use of hands for data entry/keystrokes and simple grasping
• Working Conditions:
  • Moderate noise level
  • Occasional exposure to prevalent weather conditions

For additional information about this position, please contact: