Manager, Member Analytics

Application Deadline: Friday, Apr 07, 2017

Description

Chicago Public Media is one of the largest and most respected public media organizations in the country.  With an unparalleled reputation for creativity and innovation across all platforms, Chicago Public Media provides substantive news and insights, thoughtful conversation and meaningful connections to its diverse audiences throughout the Chicago area, as well as nationally and globally.
At Chicago Public Media we offer the following benefits and perks:

• 403(b) with 4% matching
• A comprehensive health benefit plan including dental and vision
• Free donuts on Fridays
• Paid parental leave

About the Role:

The Manager of Member Analytics plays a critical role in leading the Marketing and Membership team in the development and implementation of data-driven member and revenue growth strategies. As the key owner of the WBEZ membership file, the Manager of Member Analytics is responsible for revenue generation via the membership database, maintaining data integrity and optimizing member segments. Reporting to the Sr. Director of Membership and Marketing, this role is responsible for understanding and optimizing member lifecycle and revenue across all communication channels. The Manager supports strategy development and is responsible for reporting, forecasting and budgeting the membership channel. With nearly half of our annual funding coming from individual members, the direct impact this position has on fundraising will enable WBEZ to continue to invest in programming and services that meet our audience’s needs.

Responsibilities:

• Acts as the primary owner of key reporting and member KPI’s including monthly membership lifecycle reports, membership and marketing goal tracking, and campaign performance.
• Gains a deep understanding of all membership lifecycle segments through research and analysis to influence membership growth strategy.
• Manages membership/marketing program data flow, transfer of data between vendors/WBEZ, and reporting (which includes response tracking, campaign reporting, and ad hoc issue investigation.)
• Develop and update key CRM dashboards to highlight significant trends; analyzing and presenting findings to key stakeholders
• Creates processes to ensure data accuracy and integrity when performing analysis and ad-hoc reporting.
• Forecasts program performance and partners closely with leadership team.
• Acts as the internal owner for all campaign configuration and set-up to ensure accurate reporting.
• Manages test design and prioritization including creative and audience.
• Proactively identifies operational gaps, issues and challenges – and propose remedies.
• Partners with membership team to provide ad-hoc support during key fundraisers like pledge drives and year-end giving campaigns.
• Supports overall member marketing efforts as required.

Experience and Skills we are looking for:

• 3-5 years of CRM Data Analytics Experience
• 2-3 years of SQL scripting experience
• Experience with data quality, cleansing, Cass certification, NCOA.
• Experience creating published reports and dashboards
• An understanding of database and direct marketing techniques
• Excellent written and verbal communication skills; must be comfortable communicating across diverse audiences
• Comfortable navigating a start-up-like entrepreneurial culture
• Curious about how our members think, how our service works, and other colleagues’ ideas
• Sense of ownership with a commitment to continual improvement
• Experience with SalesForce a plus.
• Experience creating statistical models a plus

At Chicago Public Media, we are looking for people who are curious about the world and have an excitement for the mission of independent, nonprofit journalism. If it sounds like you would be a good fit for our team, apply today.

Chicago Public Media is an Equal Opportunity Employer, an Affirmative Action Employer and actively seeks talented people from all walks of life.

For additional information about this position, please contact: