Corporate Support Guidance When Federal Funding Is Uncertain

Get Ahead of the ConversationDon’t use your sales conversations to take a position about federal funding. Be forthcoming and transparent with your sponsors about your funding mix. But remind them that the case for why they should commit their marketing dollars to public media has not diminished. In fact, it’s as strong as ever.Of course, if your sponsors ask how they (as businesses, or as individuals) can advocate on your behalf, you can share information…