Now more than ever sponsors are looking for a trusted environment that will protect and elevate their brand. Public media's Halo Effect is well positioned to do just that.
The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.
Understand how the Halo Effect delivers tangible value to our sponsors.
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
Discern when and how to bring the Halo Effect into sales conversations and proposals.
Build these assets into your sales process to illustrate the power of the Halo Effect.