Tag: Halo Effect
Public Media's Marketing Oasis During the 2022 Midterm Election
Why Surveying Your Underwriters Is a Good Idea
Five Ways to Position Your Station to Automotive Sponsors
Three New Reasons to Leverage the Halo Effect in Your Local Sponsorship Efforts
Now more than ever sponsors are looking for a trusted environment that will protect and elevate their brand. Public media's Halo Effect is well positioned to do just that.
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Halo Effect Toolkit
The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.
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How the Halo Effect Benefits Sponsors
Understand how the Halo Effect delivers tangible value to our sponsors.
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What Is the Halo Effect?
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
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How to Use the Halo Effect
Discern when and how to bring the Halo Effect into sales conversations and proposals.
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Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.