Tag: Halo Effect
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Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Cheat Sheet: Key Sponsorship Message Points
A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
Corporate Support for Public Media Onboarding Toolkit
These corporate support best practices provide the foundation for successful public media underwriting sales.
Public Media 101 for Corporate Support Staff
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
Writing Copy for Public Radio Corporate Sponsorship
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.
Key Research for Underwriting
A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.
Webinar: Leveraging The Halo Effect To Write Copy That Delivers
Webinar: New NPR/Halo Effect Underwriting Research
Halo Effect Customizable Sales Presentation Template
Articulate the proven value of public radio’s Halo Effect to prospects with this customizable, co-brandable sales presentation.
Does Your Copy Pass the Halo Test? (One Sheet)
Keep this visual reminder handy to make sure your underwriting copy is leveraging the Halo Effect.