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Tag: Halo Effect

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Post in Corporate Support

Corporate Social Responsibility and Public Radio Sponsorship

Tagged with: Halo Effect  Proposal  Prospect Research  Sales Strategy  Underwriting Copy  Value Proposition 

Post in Corporate Support

The Rise of Cross-Platform Listening Helps Make the Case for Radio as a Driver of Digital Advertising Success

Tagged with: Halo Effect  Sales Prospecting  Sales Strategy  Underwriting Copy  Value Proposition 

Post in Corporate Support

Corporate Support Practices at WXPN Built Success Through Pandemic and Beyond

Tagged with: COVID-19  Halo Effect  Industry Categories  On-Air Sponsorship  Sales Process  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Public Media's Marketing Oasis During the 2022 Midterm Election

Tagged with: Advertising  Elections  Halo Effect  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Why Surveying Your Underwriters Is a Good Idea

Tagged with: Halo Effect  Sales Manager  Sales Process  Sales Strategy 

Post in Corporate Support

Five Ways to Position Your Station to Automotive Sponsors

Tagged with: Client Communication  Donor Cultivation  Donor Prospecting  Donor Stewardship  Halo Effect  Industry Categories  Value Proposition 

Post in Corporate Support

Three New Reasons to Leverage the Halo Effect in Your Local Sponsorship Efforts

Now more than ever sponsors are looking for a trusted environment that will protect and elevate their brand. Public media's Halo Effect is well positioned to do just that.

Tagged with: Digital Sponsorship  Halo Effect 

Member Only Content

Resource in Corporate Support

Halo Effect Toolkit

The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.

Tagged with: Halo Effect  Public Media 101  Value Proposition 

Member Only Content

Resource in Corporate Support

How the Halo Effect Benefits Sponsors

Understand how the Halo Effect delivers tangible value to our sponsors.

Tagged with: Halo Effect 

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