Empowering Questions for Your Underwriting Prospects
by Gordon Bayliss, Greater Public Advisor and Vice President of Sales and Marketing at WNED/WBFO
Successful underwriting sales people know how important it is to ask the right questions. In fact, the right questions are critical to our success. Effective questioning gives us insight into what the underwriting prospect is trying to achieve; her attitudes, her problems, and what she needs. It also gives us the information we need to develop and position our solutions, and ultimately win her trust and her business. And yet, the most successful questioning –…