Underwriting teams know how to hustle. You're always trying new things and refining proven practices, some much of which are growing your business and revenue. This repository is a space to share the sales tips, tricks, packages, processes, mindsets that work. Plus, a place to be inspired!
These corporate support best practices provide the foundation for successful public media underwriting sales.
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
Station colleagues share ideas and examples of what has worked well for them when it comes to keeping the client engaged after the close.
Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.
Sample copy for on-air underwriter testimonials.
Greater Public has released the 2013 Category Study, a follow-up to a 2010 study of the same name.