How to Use the Halo Effect

USING THE HALO EFFECT STRATEGICALLY

Discern when and how to bring the Halo Effect into sales conversations and proposals.

The Halo Effect is one of the more powerful aspects of the public media value proposition, so it can be tempting to make use of it at every turn. But the Halo Effect works best when it is used strategically in the sales process, to make the business case for public media sponsorship as it relates to the unique needs and goals of the client in question. Here’s how: Step 1: Lead With a Sponsor’s…