Tips for Maximizing Event Sponsorship

Thrive in today’s competitive landscape with advanced event sponsorship strategies that deliver year-round engagement with target audiences. At one time, event sponsorship meant little more than selling a logo on signage for an annual station event. Now, sponsors want more than awareness and visibility. They want to collaborate in creative ways to extend their reach at event(s) to other sponsorship assets that effectively engage their target audience(s) throughout the year. Sponsors are looking to events…