For now, public media’s audience is 50+. But that isn’t a bad thing, because that demographic represents a significant opportunity for sponsorship revenue. While stations try to appeal to younger-targeted sponsors, it’s important to simultaneously take maximum advantage of the primary existing audience. Paul Jacobs will share a wide body of research that supports developing a 50+ strategy internally and externally. You’ll gain tools to embrace the existing audience and champion its value to sponsors.
Webinar: Embracing The 50+ Market: Championing the Value of an Existing Audience to Sponsors
Presented by Paul Jacobs, VP and General Manager of Jacobs Media
- Nov 12, 2024 2:00pm
- Eastern Time Zone
- |
- 60 minutes
For now, public media’s audience is 50+. But that isn’t a bad thing, because that demographic represents a significant opportunity for sponsorship revenue. While stations try to appeal to younger-targeted sponsors, it’s important to simultaneously take maximum advantage of the primary existing audience. Paul Jacobs will share a wide body of research that supports developing a 50+ strategy internally and externally. You’ll gain tools to embrace the existing audience and champion its value to sponsors.
Looking for more ways to connect with your sponsorship audiences?
Check out the Corporate Support Proposal Assets Library.