Making all NPR podcasts available, sponsorship-free and with other potential benefits, exclusively as a benefit of membership to a station.
A unifying brand and brand message that captures the full universe of content and experiences that we offer across all platforms, aiming to grow awareness and strengthen engagement by creating brand consistency.
A plan to develop the next generation of supporters, building on work to drive station donations from NPR digital platforms. Donors making a gift on NPR digital platforms would have the option to give to a station or support the NPR Network as a whole.
A podcast network that unites NPR and station podcasting efforts with a common brand and opens up cross-promotion inventory opportunities.
A newly launched initiative to turn NPR and stations’ unsold digital inventory into revenue and create more sponsorship opportunities.
Greater Public is hosting a series of webinars for our members to hear directly from NPR leadership and staff, ask questions, and provide feedback on these components of the NPR Network Initiative.
Join us this year in advance of the PMDMC for a critical discussion about where membership is now and where it’s going.
Learn what’s different about the FY21 reports and how it affects your fundraising and revenue potential.
Discuss the ways in which transparency and internal communication about DEI can open the door to a more inclusive organization.