Webinar: Embracing The 50+ Market: Championing the Value of an Existing Audience to Sponsors

For now, public media’s audience is 50+. But that isn’t a bad thing, because that demographic represents a significant opportunity for sponsorship revenue. While stations try to appeal to younger-targeted sponsors, it’s important to simultaneously take maximum advantage of the primary existing audience. Paul Jacobs will share a wide body of research that supports developing a 50+ strategy internally and externally. You’ll gain tools to embrace the existing audience and champion its value to sponsors.