What Is the Halo Effect?
THE HALO EFFECT IS YOUR KEY DIFFERENTIATOR
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
Beware of Inside Baseball!
While the Halo Effect is something all in public media know well, take care not to throw the term around without explaining it fully, as it does not necessarily immediately resonate outside of our industry. We are going to be more effective salespeople if we take the time to explain the Halo Effect: what it is, how it works for our sponsors, and what it can mean for their business.