What Is the Halo Effect?



Understand this unique selling feature of public media that offers a range of benefits to our sponsors.

The Halo Effect is a selling point unique to public media. It is the idea – supported by research – that Americans attribute specific qualities of brand trust, excellence, and community to public media, and that these qualities translate to our sponsors by association. When talking about the Halo Effect in sales conversations, it’s important to understand that the Halo Effect works in two distinct ways: Community Focus: The public sees public media stations as…

Anna McDonald

Greater Public Corporate Support Advisor

(703) 655-2944 (Eastern Time Zone)
Corporate support

Beware of Inside Baseball!

While the Halo Effect is something all in public media know well, take care not to throw the term around without explaining it fully, as it does not necessarily immediately resonate outside of our industry. We are going to be more effective salespeople if we take the time to explain the Halo Effect: what it is, how it works for our sponsors, and what it can mean for their business.