Working with Advertising Agencies

Knowing who to call on at an advertising agency is half the battle.

Who’s Who at an Advertising Agency Below are some common titles and job descriptions to help understand the roles of various people at an agency: President/CEO: Develops primary goals, operating plans, and short- and long-range objectives for the agency. Hires/appoints and directly oversees senior management team. Represents the organization at high level with clients, owners and other stakeholders. Director of Client Services/Managing Director: Oversees the operation of the agency, often a specialist in new business…