Cultivation uses aspects of discovery, as well as active and direct donor engagement, to further develop a donor’s understanding of and commitment to your organization and/or project.

Each time you interact with a donor, it’s an opportunity to learn a little more, so use that time wisely! What happens if you or others in your organization don’t know a prospect well enough to understand their philanthropic interests and/or affinity to your station? This is where some in-person discovery may be necessary. First, let’s assume that most of the folks you will be approaching have been a donor to your organization at some…