Guidelines for Making Stewardship/Thank you Calls to Major Donors

We know from research conducted by Penelope Burk that thank you phone calls are an effective strategy for increasing donor satisfaction and loyalty to your organization.  The most effective people to make calls are members of your board. However, GMs/CEOs, senior staff, on-air personalities and development directors can be equally effective in making the calls. General Instructions Use Volunteers/Board members, GM/CEO, senior staff, on-air personalities (if they agree) and senior development officers in that order…