Major Donor Cultivation

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CULTIVATION IS PERSONAL

Pave the way to an ask by creating a personalized relationship with each prospect.

Cultivation is a highly personalized relationship-building process with a prospect that leads to a gift. Through cultivation, you learn more about the prospect, and they learn more about you. Each comes to view the other as a member of the family. When a gift officer has a limited number of qualified prospects in their portfolio, they can create a thoughtful, personalized cultivation plan for each of their prospects, and this leads to more and bigger…
Gwen Colwell

Gwen Colwell

Major Giving Advisor

(206) 451-7430 (Pacific Time Zone)
gcolwell@greaterpublic.org
Main contact for major giving, mid-level giving, and capital campaigns. Book a meeting with her here: Select a time to meet

Must have resource

Download the Individual Giving Plan Template to create individualized cultivation plans and timelines for every major gift donor/prospect in your portfolio. This step is crucial to creating an efficient relationship-based program.