Pave the way to an ask by creating a personalized relationship with each prospect.
Cultivation is a highly personalized relationship-building process with a prospect that leads to a gift. Through cultivation, you learn more about the prospect, and they learn more about you. Each comes to view the other as a member of the family. When a gift officer has a limited number of qualified prospects in their portfolio, they can create a thoughtful, personalized cultivation plan for each of their prospects, and this leads to more and bigger…
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