Plan, prepare, and practice for the moment a prospect becomes a donor.
One important way that major gifts is different from other areas of development, is the method in which “the ask” is done. A major gift ask will typically occur at the end of a deliberate and strategic cultivation process. The ask will be based on the donor’s interests and capacity. The timing of the solicitation should be based on the right time for the donor instead of station calendar needs such as the end of…
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