Making the Case to Leadership for Planned Giving

Learn how to gain buy-in from leadership, plan staffing, and measure the success of your program. Making the Case and Managing ExpectationsStarting a planned giving program requires patience, patience and more patience. Many programs wither on the vine because the board and/or management is not convinced the long-term investment is worthy of the return. Unlike annual or major gifts, most stations will not see an immediate return on a bequest program. Some programs can take…