Marketing Your Planned Giving Program

Find out the best frequency and timing for your planned giving marketing efforts. Marketing is Essential for Planned Giving Success ProgramPublic media has an ability to reach millions of people to consider the benefits of including support for their local station in their will or other estate plans. But many donors don’t even realize planned gift options exist. Fortunately, public media stations have the perfect tool—and a significant advantage over other nonprofit organizations—when it comes…