Sample scripts and audio to market your planned giving program.
Sometimes the best way to learn or get new ideas is through the experience of others. Greater Public has compiled a number of Planned Giving-related samples and examples generously contributed by member stations for the benefit of all. Thank you to those who have contributed!
If you have additional samples from your station that could be helpful to others, please contact us to have it added to this sample library.
Templates and Downloads
- Sample Planned Giving Portal (WXXI)
- Sample Envelope Copy
- General Buckslip Sample
- Renewal Mail Buckslip Copy (from WXXI)
- WXXI Brochure Sample (Inside and Outside)
- Sample Copy for Planned Giving Brochure
Recorded spot samples
WNYC – Legacy Giving Spot
Wisconsin Public Radio – Connie Beam Gift Annuity Spot
Wisconsin Public Radio – John Getto Station Manager, Spot
Minnesota Public Radio -The Current (AAA) Legacy Giving Spot
Minnesota Public Radio – Classical Legacy Giving Spot
Script copy was inspired and provided by your colleagues at Wisconsin Public Radio, New York Public Radio, Rhode Island Public Radio, KCUR Kansas City, WAMU Washington DC, Deb Turner, and Jennifer Tisthammer.
Major donor testimonial examples
WQXR – Annette Shandolow-Hassell Testimonial
WQXR – Diane Waller Testimonial
WNYC – Ed Gerber Testimonial
Wisconsin Public Radio – Dolstrom Testimonial
Wisconsin Public Radio – Claudine Testimonial
Wisconsin Public Radio – Camille Haney Testimonial
Wisconsin Public Radio – Gary McWhite Testimonial
Minnesota Public Radio – Penny Testimonial
Minnesota Public Radio – Glade Testimonial
See more from the Planned Giving Toolkit

Planned Giving Types and Techniques
Understand all the ways a donor can choose to make a planned gift to your organization.

Making the Case to Leadership for Planned Giving
Learn how to gain buy-in from leadership, plan staffing, and measure the success of your program.

Planned Gift Stewardship
Show gratitude, demonstrate impact, and ensure legal compliance for every intended or delivered planned gift.

Marketing Your Planned Giving Program
Find out the best frequency and timing for your planned giving marketing efforts.