On-Air Strategy for Planned Giving

Public media has an ability to reach tens of thousands of people to consider the benefits of including support for their local station in their will or other estate plans. But many donors don’t even realize this option exists, so it’s up to you to spread the word. With a thoughtful mix of on-air spots, donor testimonials, and other promotion, you can inspire some of your most passionate supporters–who often aren’t major donors or even…