Tips for creating and using scripts for planned giving on-air spots: Avoid jargon. Use straightforward terms that anyone would understand; say “will” rather than “bequest.” Stories and simple words are best and increase interest dramatically. Try to make the language as evergreen as possible. Create a unique web page address that is easy to use and communicate as a destination for more information (e.g. “Visit for more information”). Make sure that your spots are…

Joe Thiegs

Greater Public Planned Giving Advisor

(612) 999-3940 (Central Time Zone)
Main contact for planned giving