PMDMC Summer Series | Discovering and Engaging with Planned Giving Surveys
Erin Chrest, Managing Director of Major & Planned Giving, Maryland Public Television; Jeff Giannotto, Senior Solutions Advisor, MarketSmart; and Julie Hallowell, Director of Gift Planning and Endowment, WGBH
- Jul 21, 2020 12:00pm
- Eastern time zone
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If done correctly, donor surveys are an excellent way to understand your donors’ interests. Using surveys to discover and engage your current and potential estate donors is becoming increasingly popular as planned giving increases, both nationwide and in public media. Hear from industry experts who have implemented these surveys with great success. They will share their lessons learned about their process, objectives, and challenges in planning, executing, and wrapping up a planned giving survey, regardless…
