Gifts of appreciated securities are a tax-advantaged way for donors to make a gift to your station.

A Primer for Stations Why Stock Gifts Gifts of appreciated securities are a tax-advantaged way for donors to make a gift to your station.  There are some things to keep in mind when encouraging these gifts. Advantages for the donor: Gifts of stock are easy for the donor. They can be handled through an electronic transfer (DTC); thus almost an immediate gift if your station has a brokerage account.  Many a donor has asked to…