Adapting On-Air Drives to Digital Fundraising

LEVERAGE OWNED, EARNED, AND PAID MEDIA TO INCREASE AUDIENCE AND DRIVE DONATIONS

Maximize your on-air fundraising with digital tactics.

You know how powerful it can be to connect with your audience during on-air fundraising. While many on-air fundraisers know the basics of email marketing and social media fundraising, few fundraising teams are fully utilizing their audience connection across digital platforms. We’ve partnered with the digital fundraising experts at M+R to help you amplify the reach of your on-air drives – and increase giving – by using more of the digital channels and tactics available…